Leadfeeder (Dealfront) Alternatives: A Fair Comparison

How we compiled this

We read each vendor's own pages from a UK browser on 3 November 2026, and went back over the Leadfeeder details on 4 November 2026. What follows is what each company says about itself, with a link to where it says it. We have not run these tools against each other, so a match rate below is the vendor's claim, and prices should be confirmed before you buy. We make no claim that one tool is better than another.

Our interest, stated plainly: Artiweave offers its own company-level visitor identification as part of its private beta, which puts us in this market.

This page is part of our guide to website visitor identification. The full vendor profiles, with match-rate claims and data protection notes, sit on our page about visitor identification software for small B2B teams. Here we look at each option from where a Leadfeeder customer stands today.

First, Leadfeeder and Dealfront are the same company

The naming confuses a lot of searches, so here is the sequence as Leadfeeder publishes it³:

June 2022: Leadfeeder and Echobot merged, backed by Great Hill Partners.
April 2023: Echobot and Leadfeeder became Dealfront.
March 2026: the company unified its Dealfront and Leadfeeder brands under the Leadfeeder name, alongside a new lead generation platform.

dealfront.com's pricing and about pages now redirect to leadfeeder.com (checked on 4 November 2026). If you signed up to "Dealfront", you are a Leadfeeder customer.

What Leadfeeder offers today

To compare fairly, start with what you would be giving up. In Leadfeeder's own words and figures:

A tier that costs nothing. Lite is €0 and covers the most recent 100 companies each month, with a week of visit history¹.
Paid tiers that grow with volume. Discover is €79, Activate €369 and Scale €599 per month on yearly billing, each sized by the companies identified, and any of them can be tried for 14 days¹.
No seat fees. The whole team can log in on any plan, the free one too¹.
Companies rather than people, by default. Its stated rate is that it "identifies up to 45% of your B2B visitors on a company-level"².
Connections to HubSpot, Pipedrive, Salesforce, Zoho and Slack, among others².
A European base, with offices in Karlsruhe and Helsinki³.

The Leadfeeder profile on our software page adds how its tracking script works.

Why teams compare alternatives

There is no single reason, and some are about fit rather than quality. The common questions to ask yourself:

Price as volume grows. Every tool here prices by identified companies or traffic. Compare the price at your expected volume, not the entry price.
Currency. Leadfeeder prices in euros. Leadinfo also shows pounds.
Contact data. Some teams want decision-maker contacts with each company; others would rather not hold contact data they did not collect.
An existing CRM. If you already run HubSpot, a built-in tool avoids a new vendor and contract.
US traffic. If much of your traffic is American, a US person-level tool may suit you better; it will not identify individuals in the UK or EU.
Consent and data protection. How the script works affects your PECR and UK GDPR set-up. Our UK GDPR explainer covers what to ask.

Alternatives by what you need

If you want	Consider	What the vendor publishes
Prices in pounds and contact data	Leadinfo	From £57 a month billed annually; decision-maker contacts⁴ ⁵
Low entry price and stated EU hosting	Snitcher	From $49 a month billed annually; AWS Frankfurt⁷ ⁸
A continental European focus	Albacross	From €59 a month billed yearly; "#1 identification rates in the EU"⁹ ¹⁰
No new vendor, if you use HubSpot	HubSpot Buyer Intent	Company-level; uses HubSpot credits¹²
A sales-led set-up with a demo first	Lead Forensics	Prices not published; based on website traffic¹⁴
Named US visitors	RB2B or Warmly	Person-level for US traffic (RB2B: US only; Warmly: not in Europe)¹⁵ ¹⁷

The alternatives in brief

Each summary gives the one fact that matters most when you are coming from Leadfeeder, and how the two compare. Prices, match-rate claims and data protection notes for each tool are in its full profile, linked below it.

Leadinfo

For a UK team that would rather pay in pounds, Leadinfo quotes them, with its entry plan at £57 a month on a yearly contract⁴. It also offers contact details for decision-makers at visiting companies⁵, but there is no free tier to drop back to. Full Leadinfo profile.

Snitcher

Snitcher's cheapest paid plan, $49 a month on yearly billing for up to 50 identified companies, undercuts Leadfeeder's €79 Discover tier⁷. It is a sensible step for a team that has outgrown the free Lite plan and only wants company-level matches, which is all Snitcher says it identifies⁸. Full Snitcher profile.

Albacross

Albacross is unusually explicit about cookies: its GDPR help page tells customers that visitors must consent before its cookies are set or read¹¹. That suits a team selling mainly into continental Europe that wants a cautious set-up, though, unlike Leadfeeder, there is no free plan, only a 14-day trial⁹. Full Albacross profile.

HubSpot Buyer Intent

If your Leadfeeder results already end up in HubSpot, Buyer Intent may make the separate tool unnecessary: it names visiting companies inside HubSpot, with up to 20 companies per view before credits are needed¹³. The credit rates are not set out on the pages we cite; HubSpot points to its Product and Services Catalog for them¹², so check the cost before relying on it. Full HubSpot profile.

Lead Forensics

Lead Forensics lists two plans, Essentials and Automate, without prices: its FAQ says the cost "is based on how much traffic you're generating to your website", users are unlimited, and the trial lasts one week¹⁴. It integrates with Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive and Zoho, lists UK and US phone numbers, and publishes no match rate on that page¹⁴. Our software page does not profile it, so these details are kept here.

Choose it over Leadfeeder if you prefer a sales-led set-up with a UK phone line. Leadfeeder is the better fit if you want to see prices and start without a demo.

RB2B and Warmly

These two name individual visitors, mainly in the US: RB2B calls its person-level ID "US-only"¹⁵, and Warmly rules out person-level identification for European traffic¹⁷. For a UK or EU audience you would be weighing them against Leadfeeder on company data alone, so they make sense mainly where US visitors drive most of your pipeline. Full profiles: RB2B and Warmly.

Artiweave (private beta)

Artiweave, our service for improving existing B2B websites through changes a marketer approves and we measure, includes company-level identification as part of its private beta, UK first. Beta places are limited, so it is not a drop-in replacement for Leadfeeder today.

When to stay with Leadfeeder

Switching has a cost: a new script, a new contract, a new consent entry and lost history. Leadfeeder is a sensible choice to keep if you are happy on the free plan, if unlimited users matter to you, if it is already connected to your CRM, or if a trial of an alternative on the same traffic does not show a clear difference in the companies you would act on.

A switching checklist

Export what you need from Leadfeeder before the subscription ends: lists, tags and any CRM mappings.
Run the new tool alongside for two weeks on the same pages, and compare the matches you would actually follow up. Our guide to how IP-to-company lookup works has a short test method.
Check the paperwork: the new vendor's role (processor or controller), its data processing agreement and where it hosts data.
Update your consent mechanism and privacy notice to name the new provider, and remove the old one.
Remove the old script from every page and tag manager container once you have switched.
Reconnect the CRM and check that alerts reach the right people.

Frequently asked questions

Is Dealfront the same as Leadfeeder?

Yes. Leadfeeder and Echobot merged in 2022 and became Dealfront in April 2023. In March 2026 the company unified its brands under the Leadfeeder name, and dealfront.com now redirects to leadfeeder.com.

Is there a free alternative to Leadfeeder?

The first free option is Leadfeeder itself, whose Lite plan costs nothing. Beyond it, RB2B offers a free tier capped at 150 resolutions a month without person-level matches¹⁶, and HubSpot customers get a limited Buyer Intent view, up to 20 companies, before credits apply¹³.

What happened to Visitor Queue?

Leadinfo acquired Visitor Queue in January 2026, according to Leadinfo⁶, and visitorqueue.com now redirects to leadinfo.com.

Which Leadfeeder alternative has the best match rate?

None of the published numbers settles it: vendors define a match in their own way, and none sets out its full method. The fair test is to run your shortlisted tool beside Leadfeeder on the same pages for two weeks and count the companies you would actually contact.

Sources

All pages accessed on 3 November 2026; sources 1 to 3 and the dealfront.com and visitorqueue.com redirects re-checked on 4 November 2026. Vendor statements are the vendor's own claims about its product.

Evidence first, for every change.

Artiweave continuously improves the website your B2B company already has, with every change approved by you and measured honestly. Company-level visitor identification is part of the private beta.

Join the waitlist